PR is like fireworks. If you don’t catch the embers, your moments in the spotlight will just be a pretty memory.
Inkandescent Public Relations is here to help you glow so your company can grow. We are a full-service PR, marketing, publishing, and website design firm that gets entrepreneurs the visibility they need to showcase their expertise—and spread the good word to reporters and customers.
Our mission: Since 2001, Inkandescent founder journalist Hope Katz Gibbs has been promoting, inspiring, and educating entrepreneurs, educators, authors, and artisans about best practices in PR and marketing. Her goal is to help them polish their message, create growth strategies, and grow their companies using the tools in her playbook: PR, marketing, advertising, and social media.
Our approach: Our team consists entirely of journalists who know how to sniff out a good story and work well with other reporters. We’re also all entrepreneurs ourselves, so we know the trials and tribulations felt by the small-business owners we represent. The key to success is our “8 Steps to PR Success“—the strategies outlined in our first Inkandescent Rulebook, “PR Rules: The Playbook,” available on amazon.com from www.PRRulesPlaybook.com.
Check out the 8 Steps in our new book, designed to help small business owners master their PR, marketing, advertising, social media, and sales campaigns:
Available on Amazon:
In 200 pages you’ll learn how to:
1. Create a stunning website
2. Develop an explosive PR campaign
3. Make a splash in the news
4. Write a column in a magazine and
Host a radio show
5. Network wisely
6. Join a Speakers Bureau
7. Write a book
8. Pay it forward
Are you ready to Be Inkandescent?
- Get a free subscription to our popular monthly business magazine.
- Download our 8 Steps to PR Success
- How have we helped other companies? Check out what our clients say.
Here’s to your incredible, indelible, Inkandescent success! — The Inkandescent Team
In the News: How Much U.S. History Do Americans Actually Know? Less Than You Think. The Smithsonian asks David Bruce Smith how we can fix this problem
Smithsonian magazine, May 28, 2015 — In today’s issue of Smithsonian.com, reporter Saba Naseem wrote: “Last year, PoliTech, a student group at Texas Tech University went around campus and asked three questions: “Who won the Civil War?”, “Who is our vice president?” and “Who did we gain our independence from?” Students’ answers ranged from “the South?” for the first question to “I have no idea” for all three of them. However, when asked about the show Snookie starred in (“Jersey Shore”) or Brad Pitt’s marriage history, they answered correctly.”
“This lack of knowledge in American history is not limited to college students,” she says, adding that studies over the years show Americans of all ages fail to answer the most simple of questions. A 2008 study by the Intercollegiate Studies Institute, which surveyed more than 2,500 Americans, found that only half of adults in the country could name the three branches of government.
In addition, the 2014 National Assessment of Educational Progress (NAEP) report found that only 18 percent of 8th graders were proficient or above in U.S. History and only 23 percent in Civics.
To help address this problem, David Bruce Smith, an American author and editor, founded the Grateful American Foundation in 2014. The interactive educational series aims to restore a passion for history in kids and adults. We interviewed Smith over e-mail about his program and his thoughts on how teachers can make American history enjoyable to learn.
Press Release: Two Financial Advisers at Egan, Berger & Weiner Earn a Spot on Washingtonian Magazine's "Top Money Advisers" List
Washington, DC, November 21, 2014 — Washingtonian magazine has named Egan, Berger & Weiner, LLC one of the 376 top financial advisers, estate attorneys, insurance agents, and financial planning firms in the Washington, DC, metropolitan area.
Editors compiled the list based on a survey sent to the top financial professionals in the DC area asking: Who would you trust with your own money? (See more below.)
“If you want financial advice and have a fairly simple life—if you’re single or rent, for example—it’s usually enough to pay an adviser by the hour, once every year or two, to map out a plan,” explain Washingtonian editors. “But if your financial situation is more complex, it may make sense to pay an adviser a flat fee, or a percentage of assets, and be able to call with questions anytime.”
Charging flat fees for some services, such as mutual funds, is what landed two of the CERTIFIED FINANCIAL PLANNER professionals at Egan, Berger & Weiner on the list.
FOR IMMEDIATE RELEASE
Signed copies of the “Meat Free Monday Cookbook” by Paul, Mary, and Stella McCartney will go to the two people who donate the most money to the “No More Bull” crowdfunding campaign
Designed to slow climate change — before it’s irreversible — No More Bull includes a crowdfunding component created in partnership with the nonprofit organization A Well-Fed World.
The goal is to raise a minimum of $500,000 to develop activities that inspire people through music to accompany events including Live Earth 2015 on June 18 — created by Al Gore, Kevin Wall, and Pharrell Williams. If enough funds are raised, No More Bull will also help develop activities for this year’s United Nations Climate Change Conference, which will be held in Paris from Nov. 30 to Dec. 11.
Bank of America interviews PR Expert Hope Katz Gibbs on how to get the best exposure for your business
September 27, 2013, Bank of America Small Business Community — In today’s Bank of America feature article, reporter Robert Lerose interviewed PR expert Hope Katz Gibbs on the secrets of getting the best exposure for your business.
“The elevator speech—a statement that sums up what your business does in 60 seconds or less—seems to be a staple of marketing today,” Lerose explains. “It’s also a reminder for business owners to use every opportunity to make a clear, memorable impression on their clients and prospects.”
Don’t miss his Q&A with Hope Katz Gibbs, author of the upcoming book, PR Rules: The Playbook.
CBS MoneyWatch interviews InkandescentPR client Sharon Armstrong on: "Leaving your job? How to start the conversation"
Aug. 5, CBS MoneyWatch — “You don’t have to be a career coach or a seasoned executive to know you don’t want to burn bridges when leaving your job,” says reporter Amy Levin-Epstein in today’s CBS MoneyWatch article. “But if you’re even considering jumping ship, you may be fretting the conversation. Will it be awkward — or worse, confrontational and damaging to your reputation?”
She interviewed HR expert Sharon Armstrong, who said:
Share what you’re doing to ease the transition. The best way to avoid burning bridges is to make your leaving as easy as possible on everyone left behind. That’s why Sharon Armstrong, author of “The Essential Performance Review Handbook,” advises saying, “I’m in the process of finishing up all my projects and will leave detailed notes on the status of each. Please feel free to call me if you have any questions.”
History News Network: David Bruce Smith Interviews Mount Vernon Director for Grateful American™ Series
March 26, 2014, History News Network — In today’s issue of Rick Shenkman’s History News Network, he features an interview by David Bruce Smith, creator of the Grateful American™ Series, with Doug Bradburn, founding director of the Fred W. Smith National Library for the Study of George Washington. Click inside to read their Q&A.
In the News: Hope Katz Gibbs Offers Insights to AARP Article — "Writing a Book: Success’s Secret Sauce — or Utter Waste of Time?"
AARP, Feb. 11, 2014 — In today’s issue of AARP’s Work Reimagined, reporter Eilene Zimmerman asks the question: “To self-publish or not to self-publish?” and offers a checklist that will guide you, thumbs-up or thumbs-down.
Zimmerman interviewed Inkandescent PR’s Hope Katz Gibbs, who said that books are “the new business card. When a book is well done, it is the best way to show, rather than tell, others what you know.”
The Entrepreneur’s Guide to Snagging Headlines and Winning Customers Using the 8 Steps to PR Success
Washington, DC, April 2014 — If you have ever tried your hand at promoting your business—either on your own, or by hiring one of the zillion PR firms in America—you know that there are innumerable ways to spread the word about the good work you are doing.
“That’s because crafting a successful PR and marketing campaign is an art, as much as a science,” explains journalist Hope Katz Gibbs, co-author of the upcoming book, “PR Rules: The Playbook,” and founder of www.InkandescentPR.com, an Inkandescent Group company.
“The difference between a successful campaign, and one that falls flat, is finessing the tools with style and grace—and knowing what to do each day to maximize your visibility,” Gibbs insists.
What do you need to do to create an effective PR and marketing campaign that builds credibility, increases sales, and gets reporters to call you for your expert opinion?